Mere Mat is a small family-driven company that produces and sells home-style soups and stews made of all natural ingredients.

This series of take away soups was sold exclusively in the convenience market, and therefore we developed a paper sleeve that makes the soup possible to hold when warm. At the same time the sleeve is easily removed to enable convenient recycling of the box.

To emphazise the freshness and high quality of the products, the design is kept white with a single extra identifying color – allowing the products own intense colors shine. The back of the sleeve features the company’s personal story and values, and is accented by an illustration of the two entrepreneurs – creating an honest and engaging message

The project was nominated in Pentawards.