Hansa Juice

Packaging

Hansa Borg Bryggerier developed a new and improved recipe for their classic products Apple juice and OrJu Orange juice, and therefore needed a redesign. The new design should focus on taste, and appear more modern to attract a younger audience. The rebus with fruit images shows the two quite different names as naturally related. All design elements except the fruit has a single color. This creates a fresh stencil feel, and gives the products a clean, nostalgic touch.